A lot of people just aren’t using digital printers the way they used to. And it’s great! Improvements in image quality are giving offset a run for its money, and rapidly evolving software is making digital print more effective, efficient and reliable than ever. It’s a great time to be involved with digital print – especially if you use AFP.
Whether your applications are meat-and-potatoes, black-and-white bills or eye-catching, customized, colorful direct mail pieces, AFP can help with its renowned reliability and page-level tracking. That is to say, no matter when or how you got into digital printing, there’s a good chance AFP could help improve your operation’s reliability, even helping maintain compliance in highly regulated industries.
As digital printing has evolved, AFP has evolved right along with it, helping users to get the most out of this powerful platform even as use cases have grown exponentially. Whether you want to spice up your account statements with colorful, personalized flourishes; create direct mail campaigns that reliably hit the mark; or simply rest assured that sensitive information will reach the correct recipient with the correct data, the dream team of modern AFP and digital printing can help.
AFP’s electronic presentment capabilities help it fit in with marketing’s increasingly multi-channel world, helping to ensure customer communications across channels are reliable, uniform and reliably uniform.
AFP/GA (graphic arts) empowers users to incorporate attention-grabbing visuals in AFP datastreams, including using containers for JPEGs, TIFFs and even PDFs. The days of choosing between the visuals your customers want and the ultra-reliable data you and your customers need are over.
Meanwhile, the ISO-certified AFP/A (archive) standard helps users preserve accurate, complete archives of AFP jobs. In the aggregate, this information can help organizations gain key insights to aid efficiency or provide better customer service thanks to a better understanding of recurring patterns of requests and results. At the same time, an AFP-native archive extends AFP’s signature reliability to include past jobs. AFP is known for its ability to clamp down on errors and quickly, easily and automatically replace problematic pages without disrupting the production process. With AFP/A, that meticulous, page-level tracking can be preserved for days, months or years to come, which can aid regulatory compliance.
AFP continues to evolve to this day, expanding its integration with job metadata in ways that may yet open up exciting new use cases, including improved accessibility for individuals with disabilities. Keep your eyes on this space – it’s only getting more interesting!